About
Emmanuel Haddad
The Niche Beauty Brands Agency was created by Emmanuel Haddad in July 2022.
After studying at ISIPCA , a French school of advanced studies in perfumery founded in 1970 by Jean-Jacques Guerlain , Emmanuel Haddad spent more than 20 years developing independent brands such as Parfums Lolita Lempicka.
A keen scout, Emmanuel specializes in supporting high-end and non-standard brands such as Lalique Parfums and Acqua di Parma, evolving through the demands of a market made up of connoisseurs and enthusiasts.
In the 2000s, Emmanuel met David Frossard, a specialist in rare perfumery who brought to light brands such as BDK Parfums, Liquides Imaginaires, 19-69, DS&DURGA, Obvious Parfums, Fornasetti, LA BRUKET.
This meeting will definitely change his vision of perfumery and lead him to create his own brand agency: Niche Beauty Brands .
Emmanuel Haddad 's mission is to support high-end and non-standard niche brands from all countries of the world, with a trendy and connected spirit.
Niche Beauty Brands offers a new lease of life to retailers in the French market, thanks to the demands, rigor, passion and expertise of Emmanuel Haddad around the world of perfumery and its trends.
Interview in Technikart
