MOTH and Rabbit is an experimental perfume brand, founded in Berlin in 2016 by Elke Filpes and Christian Choi, which aims to translate stories and emotions into products and olfactory experiences.
All of Moth and Rabbit's work is to create products that have meaning and real value, to provide access to a deeper understanding of our society and what a scent in general means.
"We believe that in order to create a new way of understanding fragrance in the minds and hearts of the modern consumer, we need to find new sources of olfactory inspiration that expand the meaning and role that fragrances play in our lives. .
The principles of transformation and reproduction, symbols of the moth and the rabbit, define the way we produce and communicate our perfumes.
Exceptional individuals, artists, directors, who tell their unique story through their works serve as inspirational materials for the perfumer, translating exceptional stories into exceptional fragrances.
MOTH and RABBIT designs fragrances from very high quality materials with a minimalist approach in its design, treating luxury with irony to nurture a renewed approach to modern luxury.
Our fragrances are sold in 10 countries in a network of high-end and exclusive stores.
We believe that through a multi-sensory approach, we are able to create timeless products, endless stories, able to connect and inspire people around the world."
Under its first series, MAR launched 12 unisex fragrances. Each one is surprisingly unique with a different tonality: Mood Indigo, Love Exposure, Blow Up, Daisies, La Haine, Dreamers, The Lobster, Enter the Void, Duke of Burgundy, Dolls, Single Man and Parasite.
The olfactory stories revolve around the portrait of our contemporary society. Its ideas, movements or absurdities explored by exceptional artists whose work serves as an inspirational brief to legendary perfumer Mark Buxton, who creates an exclusive olfactory product based on his own response to the work.
By adding packaging to the equation, olfactory stories are expressed through different multi-sensory experiences. Translating the ingredients into short puns, they not only give substance to the packaging, visually and narratively speaking, but also allow the ingredients to tell their own story. In other words, the narrative and the olfactory products help each other dialectically to construct, transform, reproduce themselves ad infinitum.
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