By embracing the ideals of counterculture, Michael Partouche, a musician at heart and a pharmacist by training, chose perfume as a means of expression. Of these two
worlds that are completely opposed, ROOM 1015 was born. The fragrance became a symbol of
rebellion, a banner inspired by musical currents, philosophies and
alternative spiritualities.

If counterculture has its own language, literature and sound, ROOM 1015
(famous Californian hotel room the most damaged in the history of Rock n' Roll)
today gives off a scent, with nostalgic contours, marked by total freedom.
An olfactory manifesto oscillating between the punk movement, artificial paradises,
sexual revolution and transcendental meditation.

Cherry Punk Video