Selahatin introduces the world of artisanal oral care. By transforming colors and emotions into whitening toothpaste, the brand aims to elevate the experiences of everyday habits.

The brand has been nominated for the Wallpaper Design Awards, named "one of the best oral care brands in the world" by GQ, called "the most sophisticated toothpaste brand in the world" by Monocle magazine and is used by famous designer Rick Owens. Its founder, Kristoffer Vural, was named by Monocle magazine as one of the most innovative entrepreneurs in the world.
COMMANDE D'IMPLANTATION MINIMUM

RÉASSORT MINIMUM

FONDÉE À STOCKHOLM
LIVRAISON DEPUIS SUÈDE

Price

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